Pop-Tarts Bowl 2024
For the first time ever, the 2024 Pop-Tarts Bowl had three mascots competing to be eaten alive. Watch on in awe as these mascots attempt to fulfill their dream of entering mouth heaven.
For the first time ever, the 2024 Pop-Tarts Bowl had three mascots competing to be eaten alive. Watch on in awe as these mascots attempt to fulfill their dream of entering mouth heaven.
Spoiler Alert: They’re not very good at football.
EXPERIENTIAL
At the 2023 Pop-Tarts Bowl, the Frosted Strawberry mascot was put into a toaster and eaten live on television. In 2024, we brought him back from the dead. As our three competeting Pop-Tarts awaited to be chosen for consumption, an old legend was honored.
Art Director: Jamie Sullivan
Copywriter: Erin Kiernan
ACD: Nick Bynum, Jason Gan
ECD: Nick Kaplan
CCO: Julia Neumann